AI-Powered Search Ads Certificate
AI Powered Search Ads is a technique of digital marketing. We can create Ads with the help of Artificial Intelligence (AI). This type of ads is powered with AI which helps in automatic customer segmentation through AI based understanding of digital behaviour of the customers which further enables us to connect with the right audience automatically. This improves CTR(Click Through Rate), CPC(Cost Per Click), Impressions and Reach.
In AI Powered Search Ads, AI analyzes the behavior of users and their search type, device, location and interests and displays advertisements, so that more and more potential customers can be targeted.
Why is AI Powered Search Ads important for your business vertical?
In today's competitive digital marketing era, every business needs smart technologies to reach the right audience. In such a situation, AI Powered Search Ads helps to take your business forward.
Why is AI Search Ads needed?
- To deliver ads to the right target audience.
- To reduce advertising cost (CPC).
- To get more CTC (Click To Conversion).
- To increase more impressions and reach.
- To automatically optimize the performance of ads.
Key Benefits:
- Real time data analysis.
- Budget friendly campaigns.
- Machine learning based advertising.
- Increase in Return on Investment (ROI).
How to do AI Powered Search Ads?
To run AI Powered Search Ads, you have to follow some steps. DigiTech Media gives you complete training for this.
Process to create AI Search Ads:
- Step 1: Do the right keyword research (with AI based tools).
- Step 2: Create accounts on Google Ads and Bing Ads etc.
- Step 3: Choose Smart Bidding Strategies
- Step 4: Set up AI based auto-optimization
- Step 5: Enable conversion tracking
- Step 6: Set budget and location targeting
- Step 7: Analyze live campaign data
- Step 8: Improve advertising based on AI taught patterns
With the help of DigiTech Media, you can easily learn all these steps with real time practicality.
What is the difference between AI Powered Search Ads and PPC?
Many people believe that AI Search Ads and PPC (Pay Per Click) are the same, but it is not so. There is a difference between the two.
Points AI Powered Search Ads PPC (Pay Per Click)
- Technology AI and machine learning based manual optimization.
- Bidding Smart Bidding Automatic manual bidding.
- Data Analysis AI does real time analysis Data has to be checked manually.
- Optimization Auto optimized Manual setting required.
- Cost (CPC) Low High.
- Conversion Rate High Limited.
Benefits of AI Powered Search Ads Certification for Students
If you are a student or professional and want to make a career in digital marketing, then AI Powered Search Ads Certification can prove to be beneficial for you.
DigiTech Media provides practical training and certification in this field.
Benefits of certification:
- Opportunity to learn new techniques in digital marketing.
- Edge in job interviews.
- Scope to do advanced advertising in freelance projects.
- Expertise in AI Based Campaign Optimization.
- Career opportunities in global companies.
Why is it important to learn AI search ads?
- Increasing demand in the market.
- Future Ready Skill.
- Opportunities for high paying jobs.
Major benefits of AI Powered Search Ads (Benefits Summary)
- More results in less CPC.
- Auto optimization according to real time data.
- More Impressions and Reach.
- Increased Click to Conversion (CTC).
- Saving both time and money.
- Maximum results in minimum effort.
FAQs
AI Powered Search Ads are ads that are optimized by artificial intelligence and machine learning to reach the right audience and get more conversions.
Suppose you sell “Online Shoes”. AI Powered Search Ads will understand the search pattern, location, device, voice command etc. of the customers and will show your ads only to those people who are searching for “Men’s Shoes Under ₹2000”.
- When you want to manage your advertising budget better.
- When you want to show targeted ads to the right customer.
- When you want to optimize your Ad Campaign automatically.
Yes, these are more beneficial than traditional PPC because they have lower CPC and higher conversion rate. Real Time Optimization gives you better results in your advertisement in less time.
