What is Google Search Ads?
Google Search Ads – The fastest and most accurate digital weapon to take your business to new heights.
In today's digital era, when everyone is searching for something on Google, your ad should appear there - this is the power of Google Search Ads.
DigiTech Media teaches you how you can get more clicks, higher CTC (Click-Through Conversion) and better ROI at a lower cost with the help of Search Ads.
Why is Google Search Ads important for your business?
When someone searches for keywords related to your product or service on Google, your ad appears first with the help of Google Search Ads. This gives your business direct traffic, more impressions and high intent users.
Benefits:
- Targeting the right audience at the right time.
- Lower advertising costs by controlling CPC (Cost Per Click).
- Accurate analytics and performance tracking.
- Increased brand visibility and trust.
- Mobile and desktop compatibility.
What are the benefits of Google Search Ads certification? (for DigiTech Media students)
DigiTech Media has designed a structured and industry updated course to teach Google Search Ads. This certification not only enhances your skills but also helps you grow faster in your digital marketing career.
What are the benefits of Google Search Ads certification? (for DigiTech Media students)
- Google recognized certificate.
- Freelancing, job and agency opportunities.
- Opportunity to work on live projects.
- Deep understanding of metrics like CTC, CTR, CPC, Conversion.
- Use of tools like Google Ads Manager, Keyword Planner, Google Analytics etc.
How to create Google Search Ads?
There is a well-organized process to create a Google Search Ad which is taught in detail at DigiTech Media.
Process:
- Create a Google Ads account.
- Choose a Campaign Objective – like Leads, Traffic or Sales.
- Select a Search Campaign & Set Budget & Bidding – CPC or CPA.
- Select Target Location, Language & Audience.
- Add Ad Group Relevant Keywords & Write Ad Title & Description.
- Set URL & Extensions.
- Launch Campaign & Track Performance.
What is the difference between Google Search Ads and PPC?
PPC (Pay-Per-Click) is a broad term that includes all types of Google ads like Search, Display, Video, Shopping etc.
Google Search Ads is a part of PPC that focuses only on showing text-based ads in Google search results.
Key Differences:
- Point Google Search Ads PPC.
- Location Search engine results only All platforms (YouTube, Display, etc.).
- Format Text-based ads Text, images, videos.
- Target Intent-Based traffic Broad audience.
- CTR (Click Through Rate) High Low to Medium.
Key Terms Related to Google Search Ads
- CTR (Click Through Rate): How many of the people who saw the ad clicked on it.
- CTC (Click Through Conversion): How many people became customers or took any action after clicking on the ad.
- Impression: How many times the ad appeared.
- Reach: How many unique people saw the ad.
- CPC (Cost Per Click): How much money was spent for each click.
What will you get at DigiTech Media?
DigiTech Media is a professional digital marketing institute that provides in-depth training on all modules like Google Ads, SEO, Social Media Marketing and Lead Generation.
Course Features:
- Google Certified Trainers.
- Live Projects and Internships.
- Case Studies and Campaign Designing.
- Free Tools and Premium Access.
- Placement Support and Career Guidance.
FAQs
These are text ads that appear when a user searches for a product or service on Google. As soon as the user searches, the paid results appear at the top – those are Search Ads.
As per industry standards, a CTR of 4-6% is considered good. However, it depends on the industry and target.
Google Ads is a digital advertising platform where you can run different types of ads.
Example: If someone searches for “Best Coaching in Delhi”, and your ad appears on the first number – that is a Google Search Ad.
When your objective is – to increase website traffic, bring quality leads, increase brand awareness and get sales.
Yes, with the right keywords, low CPC, and accurate targeting, they are extremely profitable.
