What is Google Display Ads?
Google Display Ads is a type of online advertising that appears on Google's Display Network. This network covers more than 2 million websites, apps and videos. Display Ads can be in graphic, video, text or image form and are intended to attract users when they are browsing the Internet.
Key Features:
- Use of targeting tools to increase CTR (Click Through Rate).
- Control budget based on CPC (Cost Per Click).
- Map performance of videos through CPV (Cost Per View).
- Increase brand visibility through impressions and reach.
- Use of attractive image and GIF formats.
Why is Google Display Ads important for your business?
Google Display Ads is the most effective way to promote your brand on a large scale. In today's digital age, every business needs brand awareness and reaching the right audience.
Benefits:
- More Reach and Impressions at a lower cost.
- Optimized campaigns focusing on improved ROAS (Return On Ad Spends).
- Connecting the brand with new customers.
- Bringing back old visitors through remarketing.
How to run Google Display Ads?
There are some steps to follow to run Google Display Ads:
- Create a Google Ads Account
- Select Display Network in Campaign Type
- Set Target Audience – Age, Location, Interest
- Decide Budget and Bidding Strategy (eg CPC or CPM)
- Create Ad – Text, Image or Video
- Run Ad and Analyze Performance
Tips:
- Use mobile friendly and high-quality images
- Add attractive Call-to-Action (CTA)
- Make sure to set up conversion tracking
What is the difference between Google Display Ads and PPC?
Although both are part of Google Advertising, there are many differences between them:
| Feature | Google Display Ads | PPC (Search Ads) |
|---|---|---|
| Network | Websites, Apps, YouTube | Google Search Results |
| Visual | Image/Banner Based | Text Based |
| Intent | Passive User | Active Searching User |
| CTR | Relatively Low | Relatively High |
| CPM & CPC Models | Both Available | Mainly CPC |
Why Google Display Ads course at DigiTech Media?
Although both are part of Google Advertising, there are many differences between them:
DigiTech Media is India’s leading Digital Marketing Institute where you will get:
- 100% Practical Training.
- Realtime Projects & Case Studies.
- Experienced Mentors & Live Doubt Sessions.
- Google Ads Certification Preparation.
- Interview Prep + Placement Assistance.
What is the benefit of Google Display Ads Certification?
If you are learning digital marketing or want to make a career, then Google Display Ads certification can be invaluable for you.
Benefits:
- Industry recognized certification.
- Skills to create high CTR and CPC based campaigns.
- Advantage in resume.
- Helpful in both freelance and job.
- Career option as Google Ads Manager.
Course Content Highlights:
Google Ads Overview | Display Campaign Types Ad Group & Audience Targeting | Bidding Strategy (Cost Per Click(CPC), Cost per Mile(CPM), Cost per Acquisition (CPA) | Ad Formats – Responsive, Image, GIF | Conversion Tracking | Remarketing Campaigns | Performance Analysis with CTR, Impressions, Reach | Manage Budget with ROI.
FAQs
Display Ads are visual ads shown on Google’s network to targeted users on websites, apps and YouTube.
For Display Ads, on average, 0.5% to 1% Click Through Rate is considered excellent. However, it may vary depending on the niche and audience.
Google Ads is an online advertising platform. For example, if you search for “Best Shoes Online” and the sponsored results that come up on top are Google Ads.
Display Ads are the best option when you want to get high impressions at low CPC for brand awareness, new customer targeting, remarketing, or low CPC.
It can give better ROI only if used with smooth visuals, correct targeting and conversion tracking.
