Facebook Pixel Installation Guide for Beginners

Why is it important to get started?

Imagine you’ve spent hours adding products to your website and launching Facebook ads to promote them. But the question is, do you know what people are doing on your website after clicking on the ads?

• Which product did they view,

• Which did they add to their cart,

• And who made the purchase?

If you don't have all this information, how can you improve your ads? This is what the Facebook Pixel does.

What is Facebook Pixel?

Facebook Pixel (now officially called Meta Pixel) is a small piece of code that you add to your website to track, measure and optimize the performance of your ads.

For example -

If someone clicked "Add to Cart" but didn't buy, you can retarget them later.

If someone filled out your lead form, you can add them to your "Lead Audience."

Why is the Pixel important?

• Gets accurate data: Clearly shows what people are doing after clicking an ad.

• Retargeting is easy: Show ads to people who have previously expressed interest.

• Increases audience quality: The pixel allows you to create lookalike audiences.

• Saves money: Ads don't reach the wrong people, increasing ROI.

How does Facebook Pixel work?

When someone visits your site, the pixel records their actions as "events."

• Page View

• View Content

• Add to Cart

• Purchase

Facebook uses this data in its ad algorithm to ensure your ads reach the right people.

What is the process of  Meta Pixel Installation?

1. Go to Business Manager: 

First, open business.facebook.com -> and go to the Events Manager section.

2. Create a New Pixel

• Click “Connect Data Sources.”

• Select “Web” and select the Facebook Pixel.

• Enter a name and enter the website URL.

• Now press “Create Pixel.”

3. Choose an Installation Method

Facebook offers three methods:

• Manual Code: You can copy code from Facebook and paste it into the

section of the website.

• Partner Integration:  If you have website Shopify, WordPress, or Wix, you can connect directly.

• Send to Developer: Facebook sends email guides if you find the technical work difficult.

4. Set Events

After installing the pixel, it's important to decide which activities you want to track. For example:

• Purchase

• Add to Cart

• Lead

• Search

5. Verify

Install the “Facebook Pixel Helper” Chrome Extension. Open the website and check if the green light is displayed. If it's green, the pixel is working.

Where is it useful?

• E-commerce sites: Add-to-Cart and Purchase tracking.

• Lead Generation: Dividing form fillers into separate audiences.

• Blog/Content Website: Which articles are read the most.

• Local Business: Tracking bookings or inquiries.

What is the important tips for Beginners?

• Don't just deploy basic pixels; also include important events.

• Monthly review pixel data and generate reports.

• Be sure to create a Lookalike Audience from pixel data.

• Always test your pixel after updating your website.

FAQs