Alright, so you’ve made your page. You’ve posted a couple of things. Maybe even invited your friends to like it. But here comes the big question:
"How do I reach more people?"
"Do I keep posting and wait?"
"Or should I just run ads and get views?"
I get asked this a lot. Students, freelancers, even small business owners. So let’s keep it honest and simple.
Growing Without Paying (Organic)
This one’s for people who want to grow their page without spending any money. It’s called organic growth.
Basically:
• You post regularly (photos, videos, tips, anything useful).
• You reply to comments.
• You maybe go live sometimes.
• You talk to your followers like real people.
You’re not paying Facebook to show your post. Whoever sees it—sees it because they follow you or someone shared it.
It’s slow. But real.
Growing With Ads (Paid)
This is where you pay Facebook to push your post to more people.
You can:
• Decide who sees your ad (by age, location, interests).
• Set a budget (even ?100 is enough to start).
• Choose what you want (likes, messages, clicks).
It’s fast. But you’re spending money. So it’s got to be done properly.
So, What’s Better?
Honestly? Both are good. But here’s what I tell my students:
• If you’re just starting, don’t run ads right away.
• Post at least 5–6 times first. Let your page look complete.
• Then, maybe try running a small ad. ?100–?200. Just to see how it works.
Because if your page looks empty, and you’re running ads, people might come—but they won’t stay.
A Simple Real-Life Comparison
Imagine you’ve opened a little juice shop in your lane.
• If you keep the place clean, make good juice, smile at people—that’s organic. Over time, people notice, and word spreads.
• If you hang posters around the colony saying “Best Juice in Town”—that’s paid marketing.
Both help. But in different ways.
When to Use What?
Go organic if:
• You’re learning and practicing
• You don’t want to spend money yet
• You’re testing what kind of content works
• You’re just setting things up
Try paid if:
• You’ve got some good posts already.
• Your page looks decent.
• You want faster reach for a product, service or offer.
• You’re okay with spending a little to test results.
Mistakes to Avoid
I’ve seen this a lot, especially from people in a hurry.
• Don’t boost posts just for the sake of it. Boosting a weak post is like putting a spotlight on a bad painting.
• Don’t copy what other pages do blindly. What works for a fashion brand might not work for a tuition teacher.
• Don’t think ads will solve everything. If your message isn’t clear, the ad won’t help.
Your Simple Task for This Week
1. Make one new post. Just one. A tip, a reel, or even a “behind the scenes” shot.
2. Share it in a group or with a few people.
3. Note how many people liked, commented, or messaged.
4. (Optional) Boost it with ?100 after 2–3 days. Just test it.
This is how you learn. Not just by reading. By doing.
What’s Next?
Next week, let’s talk about what to post. Because yeah, coming up with content every week can get tough. I’ll show you:
• What types of posts work best.
• How to plan a week’s content in 10 minutes.
• Why consistency matters more than “going viral”.
It’ll be simple, useful, and something you can start using right away.
Need Help?
Text us. DM us. Ask your questions.
We’re on Instagram: https://www.instagram.com/digitechmedianetwork/
No forms, no formalities. Just real answers.
FAQs
Organic growth means increasing your reach on Facebook without spending money by posting consistently and engaging with your audience.
You should start running Facebook ads only after your page has at least 5–6 quality posts and looks complete and trustworthy.
You can start testing Facebook ads with a small daily budget such as ?100–?200 and then scale based on performance.
Both are useful. Organic growth builds trust and engagement over time, while Facebook ads help you reach the right audience faster.
